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Ponterra Business Advisors to Address Hospitality Upgrade’s 2016 Executive Vendor Summit Attendees

SAN JUAN, PR – March 30, 2016 – Ponterra Business Advisors (Ponterra), a global specialty investment bank that provides mergers and acquisitions advisory services to middle-market technology and services companies in the travel, hospitality, foodservice and retail industries, announced today that it will address attendees of the 12th annual Executive Vendor Summit, an invitation-only conference held in Atlanta, GA March 30 – April 1, 2016.  More than 60 C-level executives from hospitality technology companies will come together at this event to discuss current industry trends and best practices.

Marcus Sullivan, director of engagement support services for Ponterra Business Advisors, will present a session titled “What is your business worth?” to conference attendees on Thursday, March 31.  He will provide an overview of strategic and financial business valuations including what they are, why they are important, common approaches and key factors that drive worth, support growth and demonstrate value to investors.

“I am excited to have the opportunity to share Ponterra’s expertise on business valuations with the attendees of Hospitality Upgrade’s Executive Vendor Summit,” said Sullivan.  “Business valuations provide tangible benefits during every stage of a company’s life.  They benchmark worth, identify weaknesses that drive development of short and long-term strategies for increasing profitability, help set go-to-market timelines and establish realistic expectations regarding sale price.”

“2016 marks the 9th year Ponterra Business Advisors has supported Hospitality Upgrade’s Executive Vendor Summit,” said John Rovani, managing partner of Ponterra Business Advisors.  “We are pleased to help attendees better understand the importance of business valuations, especially in the context of today’s market conditions where hospitality tech companies continue to thrive and the environment is ripe for equity, merger and transaction deals.  Organizations are increasingly seeing these liquidity events as strategies for expanding market presence or growing market share.  So keeping current on business value is critical to achieving the right deal, at the right time, at the right price.”

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John Rovani
Managing Partner

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